Author: scott

LOCAL SEARCH CHECKLIST for MULTI-LOCATION BUSINESSES

The most efficient way for multi-location retailers to capitalize on the new Path To Purchase is by adopting a local organic search strategy along with localizing local store web pages and YouTube videos. When used together, they will drive traffic to the retailers locations by providing customers with a clear route to their local store. Read More …

NEW PATH TO PURCHASE

These days virtually everyone has a smartphone and they are being used by consumers more than ever to connect to the brands and products they like and buy. Consumers are using Google and social media to research everything from where to eat to how to get to their local stores.  Mediums like radio and direct Read More …